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Research reports

Qualitative research on male Sure variant

The range of Sure products consists of three fragrances,Cool Pink, Blue Mountain, and Forest Fresh, all of whichare primarily targeted at female purchasers and users ofanti-transpirant deodorants. Serious consideration iscurrently being given to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on male Sure variant . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-male-sure-variant-


Research reports

Qualitative research into attitudes of people who grow their own vegetables prepared for Ciba-Geigy (UK) Ltd.

Ciba-Geigy (U.K) Limited have noted the tremendousincrease in the number of people growing their own vegetables,and the consequent effect on sales of seeds, plants, gardenchemicals and auxiliary products. It was decided that somebasic research into...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research into attitudes of people who grow their own vegetables prepared for Ciba-Geigy (UK) Ltd. . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-of-people-who-grow-their-own-vegetables-prepared-for-ciba-geigy-uk-ltd-


Research reports

Toothpaste and dental care in the family context

A major reappraisal of the Toothpaste market is beingconducted by Beechams in relation to a projected re-launchof Macleans in 1975. As part of this reappraisal, research was required toexamine behaviour and attitudes towards dental care andtoothpaste...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Toothpaste and dental care in the family context . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/toothpaste-and-dental-care-in-the-family-context-


Research reports

Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.

The overall purpose of the research was to obtain ageneral view of the behavior and attitudes of women withregard to hair removal in order to position Buto advantageouslyin the depilatories market. About this collection:Peter Cooper (1936-2010)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1974
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Citation

, C. (1974a, April 11). Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploratory-research-into-the-attitudes-and-behaviour-of-women-with-regard-to-hair-removal-prepared-for-sanitas-ltd-


Research reports

Qualitative research report on oil of Ulay press advertising

As a result of a complete change in approach in Oilof Ulay print advertising, research was required toevaluate attitudes towards the new advertisements,in relation to:1. The old-style advertising including theinterim campaign and;2. Competitive...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974
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Citation

, C. (1974a, March 18). Qualitative research report on oil of Ulay press advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-oil-of-ulay-press-advertising-


Research reports

Qualitative research into housewives languages relating to dirt, stains and grease

This research was conducted in order to explore theterminology used by women in describing different kindsof dirt, stains and marks, in order to establish new waysof presenting the benefits of Drive. Drive contains asolvent which enables it to remove...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1974
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Citation

, C. (1974a, March 12). Qualitative research into housewives languages relating to dirt, stains and grease. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-housewives-languages-relating-to-dirt-stains-and-grease


Research reports

The CRAM qualitative omnibus and the CRAM qualitative monitor

Cooper Research and Marketing is one of the UK's leadingQualitative Market Research Agencies. Commencing January1974, we are supplying two important new services: 1. THE QUALITATIVE OMNIBUS, which offers interviewing space in group discussions for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1974
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Citation

, C. (1974a, March 08). The CRAM qualitative omnibus and the CRAM qualitative monitor. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-cram-qualitative-omnibus-and-the-cram-qualitative-monitor


Research papers

Reaction to Keg Beer (Pilot)

Following from attitudinal research carried out on behalfof Thwaites among trade and consumer respondents by CRAM(Project 1009), it was decided that the position currentlyoccupied by Star Keg should be investigated with a vieweither to relaunching...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1974
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Citation

, C. (1974a, March 06). Reaction to Keg Beer (Pilot). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reaction-to-keg-beer-pilot-


Research reports

CRAM qualitative monthly monitor

This Monitor was designed to provide a continuousassessment of now housewives are talking, thinking andfeeling about the marketing and advertising environment.The data on which it is based is qualitative (groupdiscussions). Twelve groups are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). CRAM qualitative monthly monitor. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cram-qualitative-monthly-monitor